The Fiestas de Octubre in Guadalajara are a beloved annual celebration of music, culture and entertainment that transforms the Auditorio Benito Juárez area into a vibrant gathering with concerts, rides, food exhibits and family-friendly attractions, showcasing the festive spirit of Jalisco.

Cirque du Soleil returns to Guadalajara with ECHO, a spectacular show that combines acrobatics, technology, music, and breathtaking visuals. From October 8 to 25, the Grand Chapiteau Soleil at Plaza Patria will host an immersive artistic experience filled with movement, creativity, and emotion.

Expo Joya returns to Expo Guadalajara for its second edition of the year, reinforcing its position as Latin America's leading jewelry trade show. The event brings together manufacturers, distributors, buyers, and industry professionals to discover the latest trends, build business relationships, and strengthen commercial partnerships.

Spanish singer-songwriter Pablo Alborán will perform on October 14, 2026 at Auditorio Telmex, delivering an unforgettable evening filled with emotion, romance, and his greatest Latin pop hits.

Legendary Mexican rock band Caifanes will perform at Auditorio Telmex on October 16 and 17, delivering two nights filled with energy and iconic songs that helped shape Spanish-language rock.

The 10th Leones Negros Race is an annual athletic event organized by the University of Guadalajara, featuring 5 km and 10 km routes through Guadalajara’s main streets and celebrating community, fitness and inclusive participation.

Experience one of Guadalajara’s most special celebrations and discover Día de Muertos from a new perspective. Calaverandia transforms Mexican tradition into an immersive journey where art, technology, and culture come together.

Legendary Spanish pop rock band Hombres G will perform at Auditorio Telmex on October 20, 2026, bringing a night filled with nostalgia and some of the most beloved hits in Spanish pop rock.

Spanish rock icon Enrique Bunbury will perform at Auditorio Telmex on October 21 and 23, delivering two unforgettable nights filled with rock energy and some of his greatest hits. A must-see event for fans of one of the most influential voices in Spanish rock.

Attend the Annual Meeting of the Mexican Academy of Neurology at Expo Guadalajara, a specialized medical congress where neurologists and healthcare professionals come together to share knowledge, scientific advances and clinical experience in neurology.

Bad Gyal will perform at the Auditorio Telmex on October 25, 2026, bringing an electrifying show of dancehall, reggaeton, and urban pop. Experience one of the most influential voices in today’s global urban music scene.

Pimpinela will perform at the Arena GDL on October 28, 2026, delivering a nostalgic and emotional night filled with their greatest hits. Experience one of the most iconic duos in Latin music history.

Aitana will perform at the Auditorio Telmex on October 30, 2026, delivering a high-energy pop show full of emotion and unforgettable hits. Experience one of the leading voices in contemporary Spanish pop music.

Alejandra Guzmán will perform at the Arena GDL on October 30, 2026, delivering a high-energy rock show packed with her greatest hits. Experience one of the most iconic voices in Latin pop rock.

Experience Mägo de Oz live in Arena Guadalajara as part of their La Noche de las Brujas 2026 tour, where this iconic folk metal band delivers a powerful show full of energy, theatrical flair and beloved hits that have made them a fan favorite.

Experience Eros Ramazzotti live at Arena Guadalajara as part of his Una Historia Importante World Tour. A night of passion and unforgettable hits from one of pop music’s most beloved voices.

Dive into FIL 40 2026 — Guadalajara International Book Fair, the most significant Spanish-language publishing and cultural event, bringing together authors, publishers and book lovers at Expo Guadalajara to explore new releases, talks and cultural activities.